Wholesale clothing for women is all about lines, shapes and silhouette. The color is a follow-through of our perceptions and is mostly inspired from our surroundings. It also plays a major role in determining the manner in which our feelings are directed towards the objects that we find around us. The principle defining attributes about women’s wear are the smooth, oval, round or the winding lines. They all have their origin in the expansive realm of nature. You will find them in the sun, moon, hills, mountains, the rose-buds or the trees. They all have rounded shapes or spiral lines. You will not find any hard angles or straight lines in nature. These are some of the basic factors that ought to be kept in mind while embarking on wholesale ladies’ wear segment. These are actually innate attributes that form the foundation platform for success in wholesale apparel business. Once you get these basics right, implementation would be easier.
They help in the understanding of the business, customer choice and these in turn, can help the retailer to decide on what should be the preferred choice of the customers. In the wholesale clothing segment for women, these should not be the only aspect; there can be a healthy incorporation of some artificially inspired concepts as well. There are also sizable chunks within the consumer market that go for straight lines and hard angled cuts. These are actually inspired by the technological world around us. As they have their origins in the modern architectural art, they have a certain set of consumers who like to own such designs. This entails, a wholesale clothing retailer needs to have a deep psychological understanding of the consumer base that he targeting. This gives him essential clues regarding designs and materials that he needs to stockpile in order to effectively satisfy customer preferences.
Therefore, we can conclude that wholesale apparel for women can be divided into two distinct segments. Now, one must not always be alienated from the other, as there can be instances when both of them cohabit and even amalgamate to give rise to a new concept. This is called infusion of tastes. For one, you have the feminine concept that is primarily inspired by nature, as explained in the earlier paragraphs. On the other you have this technologically crafted art. They can be characterized to the logic, order and a certain degree of preference for masculinity. With the booming corporate sectors and women forming a sizable part of the management group, these are increasingly popular fashion styles. A wholesale clothing retailer must be able to cater to all these changing tastes. These are also not exclusive segments as; a woman who would wear a ‘masculine’ wear by the day might well prefer to go for a silhouette for an evening out.